Jack in the Box is famous for their unique products and combinations — tiny tacos, french toast sticks, and more. To keep fans engaged, they constantly bring in new products. Before rolling out a new product nationally, they test it in smaller markets.
As juniors at David&Goliath, Alisha Benda and I conceived of and helped edit these spots from templated footage of Jack.
Late Night Cravings
Late Night Cravings
Late Night Cravings
Late Night Cravings
Late Night Cravings
Late Night Cravings
We all know the mindset of people rolling up at fast food joints at 3 in the morning. For this spot we decided to lean into that by getting a little funky with the edit.