reclaim your name

 
        insight 
        
It’s been a tough year for Corona. Sometimes something happens in the world that causes your name to take on an entirely new meaning.

 
        IDEA 
        
                   Corona knows that having your name associated with a hurricane or a global pandemic (ahem), really sucks. They could get upset about it or even try to change their name, but that wouldn’t be productive. Instead, Corona is going to help other people with ruined names take back their name.

 
                   ON BEHALF OF CORONA (THE BEER)

 —  TO ALL THE  — 

KARENS, SIRIS, KATRINAS, DONALDS, OSAMAS, LOLITAS, AND COUNTLESS OTHERS WHOSE ONLY CRIME WAS SHARING THEIR NAME WITH A FAMOUS PERSON, FICTIONAL CHARACTER, HURRICANE, OR GLOBAL PANDEMIC 

CHEERS TO YOU.

 
For Chandler’s Eyes Only

Billboards hyper-targeting people with specific ruined names.

 
Yeah, We’re Talking to You Alexa

Sponsored social posts only visible to users with ruined names.

 
A Beer with your name on it
        
Has your name been meme-ified? You may be entitled to a free limited edition 6-pack.

 
  But we don’t just give people free beer. 

To help folks reclaim the love of their name Corona will build a sanctuary where ruined names are a blessing, not a curse.

Welcome to

1 Island. 2,457 Karens. zero Calls for the Manager.

 
        My Name Was Ruined and All I Got Was This Lousy T-Shirt

Merch that allows the wearer to get ahead of jokes about their name. 
                   And come on, would someone really ask for the manager in this sick sweatshirt?

 
        "reclaim your name"

        takes what could be a major identity crisis for Corona and turns it into a funny, relatable campaign.

 
Credits 
        
                  Riley Draper

Maddie Graham

Me

reclaim your name

insight

IDEA

ON BEHALF OF CORONA (THE BEER) — TO ALL THE — KARENS, SIRIS, KATRINAS, DONALDS, OSAMAS, LOLITAS, AND COUNTLESS OTHERS WHOSE ONLY CRIME WAS SHARING THEIR NAME WITH A FAMOUS PERSON, FICTIONAL CHARACTER, HURRICANE, OR GLOBAL PANDEMIC

CHEERS TO YOU.

For Chandler’s Eyes Only

Yeah, We’re Talking to You Alexa

A Beer with your name on it

But we don’t just give people free beer. To help folks reclaim the love of their name Corona will build a sanctuary where ruined names are a blessing, not a curse.

Welcome to

1 Island. 2,457 Karens. zero Calls for the Manager.

My Name Was Ruined and All I Got Was This Lousy T-Shirt

"reclaim your name" takes what could be a major identity crisis for Corona and turns it into a funny, relatable campaign.

takes what could be a major identity crisis for Corona and turns it into a funny, relatable campaign.

Credits

Frank's Red Hot Rebrand

PepsiCo Food For Good

WORK PLAY Aboutpatriciaknope@gmail.com

ON BEHALF OF CORONA (THE BEER)
— TO ALL THE —
KARENS, SIRIS, KATRINAS, DONALDS, OSAMAS, LOLITAS, AND COUNTLESS OTHERS WHOSE ONLY CRIME WAS SHARING THEIR NAME WITH A FAMOUS PERSON, FICTIONAL CHARACTER, HURRICANE, OR GLOBAL PANDEMIC

But we don’t just give people free beer.

To help folks reclaim the love of their name Corona will build a sanctuary where ruined names are a blessing, not a curse.

"reclaim your name"
takes what could be a major identity crisis for Corona and turns it into a funny, relatable campaign.

WORK PLAY About

patriciaknope@gmail.com