Despite being one of largest fashion based e-commerce sites, Poshmark’s reach lags behind among teens.
SOLUTiON:
One thing we know about teenagers is that they are always reinventing themselves. As young people change and experiment, they are figuring out who they are. Poshmark will encourage Gen Z audiences to experiment with fashion and reinvent their look in order to embrace their true selves.
Layers of torn paper and fabric represent the constant shifting of identity that people and their wardrobes go through.
EVOLViNG BiLLBOARDS
Interactive ads that passers-by can remix, by tearing off pieces to reveal new layers beneath.
SCHOOL YEAR LOOKS
Poshmark is taking over to remix school picture day into a fun, fashionable photoshoot. We’ll partner with school districts and bring style remixers to the scene of the crime so kids get to decide how their pictures look, not Principal Whitman.
REMiX OF THE DAY (RoTD)
Because this campaign is about self expression, we’re turning the lens back on our users to highlight their creativity in a daily remix feature.
BiTFiT
A digital way for users to express their style. When you upload a picture of your latest fashion remix, Poshmark will send you a matching fit for your Bitmoji.
THE MALL iS MY SAFE SPACE
As malls lose favor with brick and mortar stores, Poshmark will fill vacant property with safe spaces for teens. It will be loosely structured around fashion and style, but the ultimate goal is to create an inclusive zone for young people who are still trying to figure themselves out (because who isn’t?)
